Hi, I'm Francesco — a creative producer with roots in music and a passion for unforgettable experiences.
Born into a family of musicians in Argentina, I grew up surrounded by rhythm, expression, and creativity. That early immersion in the arts shaped my deep passion for performance, storytelling, and connecting people through shared experiences.
My journey began in the corporate world, interning at Philip Morris and later working in Marketing & Events at Monster Energy. There, I learned the power of branding, high-impact events, and what it takes to make a message resonate.
Alongside this, I pursued a Law degree — a path that sharpened my strategic thinking and added a unique dimension to my approach to production and negotiation.
In 2022, I moved to Denmark to broaden my horizons. I started from the ground up with local crews and quickly moved into roles as production manager, project leader, and artist booker, working on events that blend structure with soul.
In August 2024, I founded Soul & Scape, a production company focused on crafting transformative event experiences where creativity meets precision. From artist booking to full-scale event execution, I bring ideas to life with energy, care, and a commitment to excellence.